Expansion continues of PrimaLoft in Europe

After Birgitte Norenberg, trade marketing manager Europe, became part of the team PrimaLoft Irina Mock, with the task of pr manager. Irina was given the task of coordinating by ‘the company headquarters in Holzkirchen, Germany office pr of Italy, France, Spain, Scandinavia, UK and Eastern Europe. Irina will be tasked to intensify, with Birgitte Norenberg, cooperation between pr PrimaLoft and its customers, with personal responsibility for the German speaking markets. PrimaLoft ® is a material originally designed for the U.S. military, to provide a technological alternative to goose down and waterproof. The brand is a leader in the development of materials for insulation and high performance yarns, offering warmth and comfort from head to foot. Austrian, passionate outdoor fan (climbing, mountain biking, skiing) Irina Mock, 6 years living in Monaco. He graduated from the Akademie für Werbung und Marketing Bayrische and knows the brand PrimaLoft for having worked as a freelancer in the last two years. His experience in outdoor is quite extensive, having worked on the same PrimaLoft for ThreeSixty communication agency in Milan, and brands like Norrona, Cloudveil, Spyder and Napapijri at the ‘Krauts agency of Monaco. Irina has also worked as a freelance for Head Sportswear and June communication (Obergurgl-Hochgurgl) and has completed several projects in the field of fashion marketing and sport.www.primaloft.com


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