Samsung has lost but the best is yet to come

Ajay Bhalla, Professor of Global Innovation at the Cass Business School in London, says that the damage caused to Samsung will be short-lived. We asked him to comment on the case. “Apple also’ll be celebrating the verdict of the jury, according to which Samsung would deliberately copied design elements and user interface of some of its products, but this will not last long. Samsung has already established itself as the only competitor able to give a hard time to Apple in more than one category of mobile products, from the iPad to the iPhone. In the process, he established his image as OEM (original equipment manufacturer) at low cost and is fast emerging as a brand in which innovation is at home. Since its OEM heritage, and as one of the leading suppliers such as Sony and Apple, has learned to combine design innovation and marketing. Samsung has not only sharply focused on process improvement and cost efficiency, the group is making concerted efforts to make innovation its trademark, and yes, it is succeeding in most segments of consumption. For customers, the legal battle is good news. Each temporary truce to Apple in the U.S. market as an opportunity to promote the presence of heavyweights yesterday – as Nokia, which focuses on the upcoming Windows 8 to distinguish itself from Apple and Android dominate the market. In summary, the final outcome of the Apple-Samsung saga is likely to stir up even more war innovation. Apple and Samsung are already focused on the next phase of the consumer revolution, not to mention Google. The best is yet to come. ”

About … Cass Business School

Cass Business School, City University, London, offers educational programs, training, consulting and research innovative, skilled and innovative. Located in the heart of one of the largest business districts in the world, Cass is the business school of the City of London. Programs MBA, Master and specialized university courses offered enjoying an excellent reputation internationally through academic excellence, the school has about 100 students PhD. Cass offers the widest portfolio of specialist Masters programs in Europe, and its Executive MBA program occupies the tenth place in the world rankings compiled by the Financial Times. In the areas Finance, Actuarial Science and Insurance the faculty of Cass is the most populated in Europe. The School ranks among the top ten business schools in the UK for research in the areas of business, management and finance, 90% of research carried out has international significance. Cass is a place where students, teachers, experts from various fields, business leaders and policy makers can enrich themselves through the sharing of ideas. For more information, visit


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