Vodafone Group has appointed Text100 as its global agency to support business-to-business communications campaigns across Europe, Asia/Pacific, Africa and theUS. The appointment is the outcome of a worldwide agency review and subsequent competitive tender process led by Group Communications director Matt Peacock and head of enterprise and industry analyst Communications Nicola Rossi.
Commercial terms were not disclosed. Text100 will provide strategic planning, global campaign management and local tactical support for B2B initiatives targeting a wide range of enterprise audiences – fromSoHoand SMEs to large government/public sector clients and multinational corporations – in more than 70 markets.Enterpriseaccounts generate a quarter of Vodafone Group’s global revenue, and the company now serves more than 30 million business customers around the world. Group Communications director Matt Peacock said: “Text100 combines deep sector knowledge and an established global network with a highly creative and integrated approach to enterprise communications.” The appointment specifically relates to support for Vodafone Group’s B2B communications at a global level. There are no changes to local agency relationships, which support Newbury-based VodafoneUK.
We are the I.D.E.A. agency. We help our clients understand what matters to their audiences and create integrated stories to participate in conversations that inspire action. As a global communications consultancy, we use our I.D.E.A. consulting process to develop audience-focused campaigns that are insightful, creative, impactful and focus on digital environments as well as traditional media and influencers. We have a global staff of more than 500 and a direct presence in 30 cities worldwide. We work with many of the world’s elite brands and industry pioneers in technology, telco, healthcare, travel and tourism, automotive and energy all of whom engage Text100 to think differently and to be innovative in today’s fast moving communications world. Our client roster includes IBM, Skype, Cisco, MTV, Vodafone, PayPal, British Airways, Lenovo, and SanDisk. Our Text Factor makes us different and has been praised around the world. We have been recognized as the leading Digital Consultancy in APAC, the Best Midsize Agency to Work For in theUS, and one of theUK’s Best Small Companies. For more information about Text100, please visit www.text100.com.