Edmond de Rothschild has announced the appointment of Robert Jenkins as Chief Brand and
Marketing Officer. Based in Geneva, Robert Jenkins will be responsible for strengthening the brand of Edmond de Rothschild globally, across all its business lines, with a particular focus on the role of digital platforms.
His responsibility will extend to strengthening the employer brand and employee engagement. He will report to Ariane de Rothschild and is a member of the Edmond de Rothschild Executive Committee, whose priority is to drive the transformation of Edmond de Rothschild into a business that fully meets the rapidly evolving needs and expectations of its clients and other stakeholders. “I am delighted to welcome Robert Jenkins to our Edmond de Rothschild. His considerable experience in harnessing the power of the brand to help drive change in international financial groups will be very valuable, as we pursue our ambitious strategy to build a business that better meets the needs of our clients”, comments Ariane de Rothschild, Chair of the Executive Committee at Edmond de Rothschild.
Robert, 55, has more than 30 years’ experience in brand and marketing strategy, much of it in the financial sector.
Most recently, Robert was Head of Brand and Communications at BNP Paribas Wealth Management in Paris, before which, in 2006, he joined BNP Paribas in London as UK Head of Brand and Communications. Prior to that, he spent 8 years with Barclays Global Investors (now Blackrock) as Head of Communications Europe.